The world's seven most famous firms have found a new way to reinforce their brand identity.
When War of the Worlds premiered this summer, most moviegoers
expected sci-fi warfare — not a masterclass in corporate co-op
self-promotion.
Yet beneath the special effects and explosions, something more deliberate and more strategic came into view. The evolution of “product placement 3.0” whereby firms merge product innovation, brand visibility, narrative ownership, and cross-platform integration into one seamless ecosystem of persuasion...
Written by George Tchetvertakov
Published by TipRanks
