July 26, 2019

Gladiators and CBD merchants join forces for market knockout

Cannabidiol continues its resurgence from government dungeons to market shelves.

One of the world’s largest cannabis companies, Aurora Cannabis, and the world’s premier mixed martial arts organisation, UFC, have struck a deal to conduct a joint clinical research program into hemp-derived cannabidiol (CBD) – with intentions of creating a high-performance sports brand called ROAR Sports.

The pair signed a sponsorship deal in May this year with a plethora of options already on the table including lucrative endorsements and marketing products to billions of fans worldwide.

Written by George Tchetvertakov
Published by Small Caps