Cannabidiol continues its resurgence from government dungeons to market shelves.
One of the world’s largest cannabis companies, Aurora Cannabis, and the world’s premier mixed martial arts organisation, UFC, have struck a deal to conduct a joint clinical research program into hemp-derived cannabidiol (CBD) – with intentions of creating a high-performance sports brand called ROAR Sports.
The pair signed a sponsorship deal in May this year with a plethora of options already on the table including lucrative endorsements and marketing products to billions of fans worldwide.
Written by George Tchetvertakov
Published by Small Caps