The world's largest social media titan executes a divisive strategy to stand out from the crowd.![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPyu9912E8VkTTGIzdAuoj6PuMlH5l_uRJr7s2eakCd7XEvDTXPMWW4_vWrFpee2icVtNepJ0WE_62uk2h0QPAMXcSSksAp4LKtK_7LXuoHovMZuoKhrviXq26EuGmY7-qfwxzJw/s1600/Facebook+WhatsApp+Instagram.jpg)
Facebook’s chief executive Mark Zuckerberg have unveiled a rather divisive strategy that is supposed to unify its three core social media applications used by around 2.6 billion people.
The social media giant said it had begun a “long process” towards integrating its three most popular applications with a goal of completion by the end of this year or early 2020.